Ireland mobile
Business Directory has simplified the process of promotion of small and
local services in Ireland. The small companies in Ireland have looked for a
suitable platform to promote their services throughout the years. The
traditional advertisement and marketing techniques used by the big corporate
have proved to be much costly for the small entrepreneurs. The increasing cost of
advertisement in the print and electronic media has compelled the small
businesses to think of some alternative path that can give them a better profit
margin. The advent of the IE mobile business directory has opened up the scope
for cost efficient trade promotion that helps in accumulating large number of
customers.
Small entrepreneurs in Ireland have always felt the need of niche
customer base. Whether it is a salon or a spa, electrical appliances store or
jewelry shop, the requirement for sustainable customer base has always been
felt. At the same time the enterprises have felt the need of a suitable
platform to promote their businesses. Small business marketing has become complex over the years because of the
increasing competition in the market as well as the difficulty in reaching out
to the customer base that has been targeted. Many small entrepreneurs have
tried word of mouth promotion or local publications for getting customers but
in the highly time constrained lives of modern people the attention has not
been sufficiently directed to the ways of advertising.
In such a scenario smartphone advertising has become an inevitable way for small companies to
publicize their services. Modern customers have started using smart phones in
increasing numbers and it has been measured that more than fifty percent of the
business searches are done on smart phones nowadays. This cost effective
process of advertising has come to revolutionize the market through proper
access to important information. Customers from any location can search up
services in different categories with their smart phones. The downloadable mobile
apps compatible with iPhones, iPads, iPods and Android smart phones have
simplified business searches. The GPS enables search shows up map of the location
on which customers can easily locate the business house. Smart phone publicity
has been the most modern advertising tool in recent times. The increasing use
of smart phones among customers ensures that more business farms will list up on
the mobile directory and access customer base for better business prospect.
